PROJECT

Project of a new packaging for car fragrance under the Polish brand Dr. Marcus – its counterfeit products have already appeared in China.

STRATEGY

During the design process, we focused on well spread information and an easily visible logotype that would normally got lost in the sea of shapes and colors that appears on supermarket shelves. The customer should easily find the product among the chaos of competitions' various offerings.  

Leading designer: Dominika Drezner/KANIEWSKI DESIGN