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hatchback

PROJECT

'Facial expression' - front and back for the most important model of a Japanese manufacturer (Client requested anonymity).

STRATEGY

Groundbreaking. The project lasted almost six years, during which I fell in love with a girl named Ala (Italian ala = wing). The project focusing on a dynamic body was officially inspired by aviation. Although the final effect did not fully satisfy me, I will always have a great fondness for the car, whose name was inspired by my current wife.

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