PROJECT

A charity calendar, which through auctioning and sales maintains boys and girls clubs for children from deprived neighborhoods.

STRATEGY

The developer from Łódź Krzysztof Witkowski and the Warsaw designer insisted on reaching for the stars.  Last year it was the winner of the World Press Photo, Chris Niedenthal and this year it is the winner of the 2012 World Press Photo, Jodie Bieber who will take the pics while we hold everything together and compose the calendar’s design. The proceeds help maintain the Łódź circles of hope. Effectively. This year, a difficult design was pulled by Katarzyna Wolny / Kaniewski Design. The premiere is November 22.