PROJECT

Ambassador of Made in Poland to all continents – a cold, topped with a generous level of foam glass of Żywiec beer. Ideal for the consumer as well as the bartender. Comfortable to hold. It is as robust as its brand. It gives the pleasure of drinking and a sense of prestige, which enthralls the client to order another beer.

STRATEGY

The rejuvenation of the brand Żywiec in 2009-2013.
Collaboration with the agency BNA in the design of the glass. After brainstorming for several months and drawing hundreds of sketches and renderings, a few selected ideas were adapted to parallel the visual redevelopment of the brand identity. Despite many unused concepts, the project was finally realized, which will enable the brand to become a 'milestone' around the world.