PROJECT

ODDKA Vodka is a new brand of Wyborowa intended for the U.S. market. It is embodied in the sympathetic figure of Wit Oddoski.

STRATEGY

To create an Oddka gadget, consistent with the cheerful character of the brand. Hilarious, not only because of Wit himself, but due to the flavors of the drinks: electric, salty caramel popcorn, cider, wasabi. The customer chose unusual glasses – rocking ones. They do not posses feet like their inspiration - Georgian wine drinking horns. As a result, consumption takes place continuously without the risk of poisoning the enemy.

Lead designer Dominika Drezner / KANIEWSKI DESIGN