PROJECT

Logo for the leading Polish producer of terracotta tiles.

STRATEGY

Design the logo of a prestigious factory, the main sponsor of the largest design festival in Poland, Łódź Design. The collaboration also sparked a series of environmental lectures, the production of a promotional film, design, and chairing the jury evaluating the most beautiful historic mosaic, which Paradyż renovated using the money that a normal corporation would have invested in promoting the newly adopted logo. A qualitative revolution on the Polish market among conscious business. A project ordered by the BNA agency.